BRDG030

Strategic Management and Marketing

15 points

Not offered 2025, offered in 2010, 2011, 2012, 2013, 2014

For further information see Student Transitions and Engagement

Description

The course introduces students to key concepts of strategic management and marketing. Topics cover the role of strategy formulation, identification and analysis of an organisation's resources and capabilities, and appraisal of alternative strategies for growth.

Prerequisites

Subject to approval of the Programme Manager.

Restrictions

FOUN068