COMS104-22S2 (D) Semester Two 2022 (Distance)

Introduction to Strategic Communication

15 points

Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022


This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages.

Contact Person

Kseniia Zahrai


Assessment Due Date Percentage  Description
Participation in Tutorials 7% W2-W11
Professional Strategic Writing Assignments 28% (7x4% each). Satrudays 11:59pm (6,13,20,27 Aug and 1,8,15 OCt)
Library Exercise 5% 12-25 Sept
Campaign Analysis 25 Sep 2022 30% 25 Sept,11.59pm
Exam 30%

Course links

Indicative Fees

Domestic fee $799.00

International fee $3,600.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS104 Occurrences

  • COMS104-22S2 (C) Semester Two 2022
  • COMS104-22S2 (D) Semester Two 2022 (Distance)