COMS104-23S2 (C) Semester Two 2023

Introduction to Strategic Communication

15 points

Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023


This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages. This course has on-campus and distance options, and requires active participation.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.


April-Rose Geers

Contact Person

Zita Joyce


Assessment Due Date Percentage  Description
Library Exercise 5% Submit on Learn
Participation in tutorials 7% To receive full credit for this assessment, attend 7 tutorials and take part in the tutorial exercises.
Professional strategic writing assignments 28% First 7 assignments throughout the semester worth 4% each, no longer than 400 words.
Campaign Analysis 30% Word limit: 1500.
Final test 30% The in-class test will consist of matching, multiple choice questions, and a short essay.

Indicative Fees

Domestic fee $821.00

International fee $3,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS104 Occurrences

  • COMS104-23S2 (C) Semester Two 2023
  • COMS104-23S2 (D) Semester Two 2023 (Distance)