COMS104-24S2 (C) Semester Two 2024

Introduction to Strategic Communication

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages. This course has on-campus and distance options, and requires active participation.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 15:00 A2 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct
Lecture B
Activity Day Time Location Weeks
01 Friday 12:00 - 13:00 C3 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct
Tutorial A
Activity Day Time Location Weeks
01 Wednesday 13:00 - 14:00 Rehua 427 Technology Workshop
15 Jul - 25 Aug
9 Sep - 20 Oct
02 Tuesday 15:00 - 16:00 James Logie 104
15 Jul - 25 Aug
9 Sep - 20 Oct
03 Friday 13:00 - 14:00 Rehua 427 Technology Workshop
15 Jul - 25 Aug
9 Sep - 20 Oct
04 Tuesday 12:00 - 13:00 A7
15 Jul - 25 Aug
9 Sep - 20 Oct
05 Wednesday 12:00 - 13:00 A7
15 Jul - 25 Aug
9 Sep - 20 Oct
06 Wednesday 11:00 - 12:00 Karl Popper 612
15 Jul - 25 Aug
9 Sep - 20 Oct

Contact Person

Linda Jean Kenix

Assessment

Assessment Due Date Percentage  Description
Participation in tutorials 15% To receive full credit for this assessment, attend 7 of the 9 tutorials and take part in the tutorial exercises.
Professional strategic writing assignments 30% The first six assignments you submit will be marked at 5% each. Only the 6 that you submit will be marked for credit. You must be selective and strategic about the assignments you choose to answer
Library Exercise 07 Aug 2024 5% The library exercise will be available on Learn for you to complete from the 31 July. It is due by 11:59pm on 7 August
Team Campaign 20% You will present, as a team of 5, to your tutorial group during the week of 23 September. These will be recorded and viewed by the Professor as well as the tutors
Individual Campaign Analysis 27 Sep 2024 10% Each individual in the team must also submit a 750-word analysis by 27 September at 11:59pm
Final exam 20% The test will consist of matching, multiple choice questions, and a short essay. You must take the test with Respondus Lockdown Browser in the exam room. You must bring your own laptop for the exam. Respondus Lockdown Browser ensures that your test will be the only interface available on your computer

Indicative Fees

Domestic fee $844.00

International fee $3,950.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS104 Occurrences

  • COMS104-24S2 (C) Semester Two 2024
  • COMS104-24S2 (D) Semester Two 2024 (Distance)
Previous year