COMS104-24S2 (C) Semester Two 2024

Introduction to Strategic Communication

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages. This course has on-campus and distance options, and requires active participation.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 15:00 A2 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct
Lecture B
Activity Day Time Location Weeks
01 Friday 12:00 - 13:00 C3 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct
Tutorial A
Activity Day Time Location Weeks
01 Wednesday 13:00 - 14:00 Rehua 427 Technology Workshop
15 Jul - 25 Aug
9 Sep - 20 Oct
02 Tuesday 15:00 - 16:00 James Logie 104
15 Jul - 25 Aug
9 Sep - 20 Oct
03 Friday 13:00 - 14:00 Rehua 427 Technology Workshop
15 Jul - 25 Aug
9 Sep - 20 Oct
04 Tuesday 12:00 - 13:00 A7
15 Jul - 25 Aug
9 Sep - 20 Oct
05 Wednesday 12:00 - 13:00 A7
15 Jul - 25 Aug
9 Sep - 20 Oct
06 Wednesday 11:00 - 12:00 Karl Popper 612
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator

For further information see Language, Social and Political Sciences Head of Department

Assessment

Assessment Due Date Percentage  Description
Library Exercise 5% Submit on Learn
Participation in tutorials 7% To receive full credit for this assessment, attend 7 tutorials and take part in the tutorial exercises.
Professional strategic writing assignments 28% First 7 assignments throughout the semester worth 4% each, no longer than 400 words.
Campaign Analysis 30% Word limit: 1500.
Final test 30% The in-class test will consist of matching, multiple choice questions, and a short essay.

Indicative Fees

Domestic fee $844.00

International fee $3,950.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS104 Occurrences

  • COMS104-24S2 (C) Semester Two 2024
  • COMS104-24S2 (D) Semester Two 2024 (Distance)