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The course introduces students to public communication, from social media posts to journalism to strategic communication and more. It blends applied work with theoretical and critical thinking about forms of public communication. Students will learn writing and media planning skills, alongside classes discussing major public communication practices and classes studying the way those bring together different kinds of public. Emphasis will be placed on the representation of te ao Maori in different public communication practices and on how Maori and Pacific publics are convened. The course also provides opportunities for groupwork, where students learn from each other and can support each other’s learning.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
COMS102, COMS104
Students must attend one activity from each section.
Donald Matheson
Domestic fee $948.00
International fee $4,263.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .