Media Audiences

How does our media consumption shape our opinions, actions, identities and lives? How do audiences influence the production and circulation of media? How do we create our own media presence online, and act as an audience for each other? This course examines the relationship between audiences and media. We discuss theory and research that represents audiences as passive consumers of media products, active decoders of media texts, producers of our own representations online, and participants in interactive media production. The course looks at a broad range of media forms and content to reflect and build on your own experiences of being media audience members. "Media Audiences" will encourage you to reflect on your own relationship with media, and to consider the broader contexts that shape your listening, viewing, reading, and interaction. This course has on-campus and distance options. It has a one hour lecture and a two-hour workshop each week. The course includes group work in classes and for assessments, and requires active in-class engagement. You will advance core skills in reading and carrying out research, with reflection, collaborative work, networking, creativity, writing and presentation.