COMS204-24S1 (D) Semester One 2024 (Distance)

Advertising and Cultural Consumption

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the relationship between advertising, consumerism, identity, the environment and citizenship. You will learn be deconstructing the system, analysing advertisements, examining the effects of advertising on identity, and looking into the rise of ethical brands and sustainability. Then will study advertising from an insider perspective, finding out how advertising agencies work and ads are created. This course has on-campus and distance options. It includes group work and requires active engagement in class, or online for distance students, to create and share work with others, in order to learn from and support each other.


Any 15 points at 100 level from COMS, or
any 60 points at 100 level from the Schedule V of the BA.

Timetable 2024

Students must attend one activity from each section.

Tutorial A
Activity Day Time Location Weeks
01 Wednesday 13:00 - 14:00 Recording Available
26 Feb - 31 Mar
22 Apr - 2 Jun

Contact Person

Anne-Maree Mills


Assessment Due Date Percentage  Description
Participation 7% Participation in Tutorials w2- w11
Essay 02 Apr 2023 23% Due Date 2 April, 11.59 pm
Group assignment 14 May 2023 25% Due date 14 May, 11.59 pm
Assignment individual 27 May 2023 15% Due date 27 May, 11.59 pm
Exam 30% TBC

Indicative Fees

Domestic fee $844.00

International fee $3,950.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS204 Occurrences

  • COMS204-24S1 (C) Semester One 2024
  • COMS204-24S1 (D) Semester One 2024 (Distance)