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Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the relationship between advertising, consumerism, identity, the environment and citizenship. You will learn be deconstructing the system, analysing advertisements, examining the effects of advertising on identity, and looking into the rise of ethical brands and sustainability. Then will study advertising from an insider perspective, finding out how advertising agencies work and ads are created. This course has on-campus and distance options. It includes group work and requires active engagement in class, or online for distance students, to create and share work with others, in order to learn from and support each other.
Learning OutcomesIf you attend all the lectures and tutorials and complete the assessment requirements, you should have the following knowledge, skills, and attributes at the end of the course:Demonstrate your understanding of critical perspectives on advertising as it relates to culture and identity.Analyse the meanings embedded in visual and textual elements in advertisements.Deconstruct the system of advertising and explain how it has changed over time.Apply knowledge of advertising processes, techniques and strategies.Work collaboratively to a professional standard in a team.Perform a fundamental copywriting task for advertising purposes.
Any 15 points at 100 level from COMS, orany 60 points at 100 level from the Schedule V of the BA.
Students must attend one activity from each section.
Anne-Maree Mills
Domestic fee $894.00
International fee $4,100.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .