COMS204-26S2 (C) Semester Two 2026

Advertising and Cultural Consumption

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the relationship between advertising, consumerism, identity, the environment and citizenship. You will learn be deconstructing the system, analysing advertisements, examining the effects of advertising on identity, and looking into the rise of ethical brands and sustainability. Then will study advertising from an insider perspective, finding out how advertising agencies work and ads are created. This course has on-campus and distance options. It includes group work and requires active engagement in class, or online for distance students, to create and share work with others, in order to learn from and support each other.

Prerequisites

Any 15 points at 100 level from COMS, or
any 60 points at 100 level from the Schedule V of the BA.

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 12:00 - 13:00 E5 Lecture Theatre
13 Jul - 23 Aug
7 Sep - 18 Oct
Lecture B
Activity Day Time Location Weeks
01 Thursday 11:00 - 12:00 E5 Lecture Theatre
13 Jul - 23 Aug
7 Sep - 18 Oct
Tutorial A
Activity Day Time Location Weeks
01 Tuesday 14:00 - 15:00 Elsie Locke 104A
13 Jul - 23 Aug
7 Sep - 18 Oct
02 Wednesday 13:00 - 14:00 Rehua 528
13 Jul - 23 Aug
7 Sep - 18 Oct
03 Friday 11:00 - 12:00 Rehua 009
13 Jul - 23 Aug
7 Sep - 18 Oct

Assessment

Assessment Due Date Percentage  Description
Participation 10% Particiapation in Tutorials w2-w11
Critical Responses 21% 7% each x 3 9 March, 11.59 pm 23 March, 11.59 pm 6 April, 11.59 pm
Group assignment 20% PowerPoint presentations in tutorials, week 10: 12 May; 15 May; 16 May
Individual Analysis 25 May 2025 12% Due date 25 May 2025, 11.59 pm
Individual Assignment 01 Jun 2025 12% 1 June 2025
Essay 25% Tbc: due date will be scheduled in the examination timetable

Indicative Fees

Domestic fee $948.00

International fee $4,263.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS204 Occurrences

  • COMS204-26S2 (C) Semester Two 2026
  • COMS204-26S2 (D) Semester Two 2026 (Distance)