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This course contains practical work in the community and groupwork. The course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics include networks, online community, social media analytics and social media campaigns. In the second half of the course students apply these ideas in small-group projects for a community organisation or company. This course is available only to students enrolled in the Bachelor of Communication.
By the end of the course you should be able to- describe trends and practices in public social media communication- understand and apply key concepts of digital media studies- discuss arguments around the impact of digital media on public organisations- combine theory and practical work- apply academic arguments through analysis of media texts- develop writing, group work, oral presentation and discovery learning skills
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
15 points COMS or 60 points BC Schedule V. Subject to approval by the Head of Department.
COMS222 (2008-2012), DIGI207
DIGI207
Students must attend one activity from each section.
Donald Matheson
This course is available only to students enrolled in the Bachelor of Communication or in the following Bachelor of Arts specialisations: Creative Industries and Contemporary Practice; Society, Diversity and Change.
Domestic fee $894.00
International fee $4,100.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .