COMS207-23S2 (C) Semester Two 2023

Social Media

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

This course contains practical work in the community and groupwork. The course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics include networks, convergence culture, privacy and new forms of public life. In the second half of the course students apply these ideas in small-group projects for a community organisation or company.

Learning Outcomes

  • describe trends and practices in public social media communication
  • understand and apply key concepts of digital media studies
  • discuss arguments around the impact of digital media on public organisations
  • combine theory and practical work
  • apply academic arguments through analysis of media texts
  • develop writing, group work, oral presentation and discovery learning skills

Prerequisites

Any 15 points at 100 level from COMS or DIGI, or
any 60 points at 100 level from the Schedule V of the BA.

Restrictions

COMS222 (2008-2012), DIGI207

Equivalent Courses

Course Coordinator

Donald Matheson

Assessment

Assessment Due Date Percentage  Description
Essay 25% analyse a social media phenomenon
Short group presentation 10% Analyse a communication problem. Includes group mark component.
Participation in workplace 25% Includes partner's evaluation. Includes group mark component
Final group presentation 5% Report back to class on your project. Includes group mark component.
Final output for partner 20% Media content or report, as required by partner. Includes group mark component.
Reflection 15% Reflection on what you learned.

Course links

Indicative Fees

Domestic fee $821.00

International fee $3,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS207 Occurrences

  • COMS207-23S2 (C) Semester Two 2023
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