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This applied course introduces students to a major area of the planning of communication, the management of risk. Theories of risk, crisis and the risk society are described, before the course focuses in detail on the practice of risk communication, including communication planning, crafting messages and involving communities in collective risk decision-making. Risks explored range from individuals' health and safety, disasters, reputational crises and pervasive risks such as climate change. This course has on-campus and distance options. You will learn from professional guests, and from each other, to develop skills in evaluating and planning crisis response.
If you attend all the lectures and tutorials and complete the assessment requirements, you should have the following knowledge, skills, and attributes at the end of the course.Knowledge1. Understand social and cultural factors shaping risk as a phenomenon.2. Know key ideas on how people make everyday risk judgements.3. Know the fundamentals of good practice in risk and crisis communication.4. Understand how organisations seek to manage risks and crises through communication.Skills1. Be able to identify risk situations for society and organisations.2. Be able to tailor messages for different audiences in a range of risk situations.3. Be able to design a communication plan for both crisis and risk events.4. Be able to plan to mitigate risks through communication planning and response.5. Be able to identify major risks to reputation and trust.Attributes1. Show good judgement in professional communication.2. Be a reflective and ethical communicator.3. Have analytical, problem-solving and critical-thinking skills.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Globally aware
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Any 15 points at 100 level from COMS, oreither ENVR101 or GEOG106, orany 60 points at 100 level from the Schedule V of the BA.
Students must attend one activity from each section.
Tara Ross
Domestic fee $894.00
International fee $4,100.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Language, Social and Political Sciences .