COMS320-23S1 (C) Semester One 2023

Strategic Campaign Development

30 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


This advanced course in strategic communication will start with a broad introduction to the process of strategic campaign planning. A significant portion of the course will be devoted to different situations that a campaign creator may come across. The course will talk about theoretical and professional strategies in advertising and public relations. Students will learn ways to create different types of campaign messages. This is not a distance course. This course teaches some of the core skills that all communication professionals will need. It includes group work and requires active in-class engagement.


Any 30 points at 200 level from COMS, or
any 60 points at 200 level from the Schedule V of the BA.

Course Coordinator

Vail Fletcher


Assessment Due Date Percentage  Description
Participation 5%
In class presentation 8%
4 on line quizzes 12%
5 Take home assignments 30%
Final project 45% Campaign outline 5% Campaign report 30% Oral presentation 10%

Indicative Fees

Domestic fee $1,641.00

International fee $7,500.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS320 Occurrences

  • COMS320-23S1 (C) Semester One 2023