COMS320-25S1 (C) Semester One 2025

Strategic Campaign Development

30 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

This advanced course in strategic communication will start with a broad introduction to the process of strategic campaign planning. A significant portion of the course will be devoted to different situations that a campaign creator may come across. The course will talk about theoretical and professional strategies in advertising and public relations. Students will learn ways to create different types of campaign messages. This is not a distance course. This course teaches some of the core skills that all communication professionals will need. It includes group work and requires active in-class engagement.

Prerequisites

Any 30 points at 200 level from COMS, or
any 60 points at 200 level from the Schedule V of the BA.

Timetable 2025

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 09:00 - 11:00 Ernest Rutherford 465
17 Feb - 6 Apr
28 Apr - 1 Jun
Lecture B
Activity Day Time Location Weeks
01 Friday 13:00 - 15:00 Rehua 102
17 Feb - 6 Apr
28 Apr - 1 Jun

Contact Person

Kirstie Lynd McAllum

Assessment

Assessment Due Date Percentage  Description
In class activities 20% in class activities x 10, Weeks 1-8; 10-11
Research Plan 16 Mar 2025 15% Formative secondary research plan
Campaign Analysis 06 Apr 2025 15% Campaign analysis
Group campaign progress report 04 May 2025 10% Group campaign progress report
Group campaign pitch 25 May 2025 20% Group campaign pitch
Group campaign report 08 Jun 2025 20% Group campaign report

Indicative Fees

Domestic fee $1,788.00

International fee $8,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS320 Occurrences

  • COMS320-25S1 (C) Semester One 2025
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