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Public diplomacy relates to efforts by state and non-state actors to influence public opinion in other countries. With the growth of soft power and new media and information technologies, public diplomacy is of growing importance in international relations. This course reviews the emerging theoretical literature on public diplomacy and a number of case studies on how different states and multilateral organisations have used public diplomacy in recent years to improve their international image. This is not a distance course. This course includes group work and has a strongly practical focus -- cooperation with diplomats and international relations practitioners -- that requires active in-class engagement. This course teaches a number of the core skills that communicators working in the international context at home and abroad will need. It features diplomats and internationally-recognised leading experts of public diplomacy as our guest speakers.
increase competency in academic discipline of their respective degrees; deepen knowledge on PD; apply acquired knowledge/skills to professional settings in diverse contexts (in NZ, the Asia-Pacific and globally); engage in an informed way with diverse communitiescomprehend the influences the flows of international political communication have on their discipline; apply analytical and critical thinking and problem-solving skills in diverse contexts; gain greater knowledge and understanding of the mechanisms behind strategic influence, domestically and internationally (including top down vs. community-rooted PD concepts/practices)develop competence in engaging with global and multi-cultural contexts from a research-informed analytical standpoint; strengthen their own reflections about their personal culture, culture in their own communities and in the context of bi-culturalism in Aotearoa NZ and internationallyinteract confidently and appropriately with persons from a background different from their own and understand their selves and how this impacts engagement with others; gain better understanding of traditional and contemporary realities of NZ’s bicultural society trough PD activities by NZ towards international partners and by foreign actors towards NZ.get awareness how diplomatic representations of and to NZ reflect on the Treaty of Waitangi and project their political communications. Students will get exposure to other indigenous models of development, knowledge and behaviours considered in the context of PD practices (including in the Asia-Pacific contexts).enhance their graduate research capacities through individual & group research; undertake original research using transnational multidisciplinary PD approaches in the globalising world; enhance their research training, and learn and train in research methods specifically relevant to studying political communication in international relations.enhance their preparation for the vocational future; learn a range of methods relevant to effective PD communication; interact with leading experts from UC and internationally; acquire skills in critical assessment of public opinion, use of media as a proxy for PO, media monitoring, outreach via social media, communication with stakeholders and PD target groupshone skills at analytical debating in classes and in group work; develop confidence presenting publicly; gain advanced skills communicating complex ideas using various techniques and media; gain a set of transferrable skills critical to ensure ongoing training and sustainable research agenda in learning about political communication and PD public diplomacy in futuretailor course events/assessments to their area of interest/future employment; learn new methods; practice existing research/investigation skills to benefit workplaces and communities; practice their skills in IT, information search (including library use and bibliographical skills), discussion/debate, oral presentation, group work, project work, writing.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Subject to approval of the Programme Coordinator.
Students must attend one activity from each section.
Domestic fee $1,990.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Language, Social and Political Sciences