COMS421-24S1 (C) Semester One 2024

Strategic Communication Theory and Application

30 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


This introduces theories and research about different aspects in the practices of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed. You will develop a proposal for extended research on communication strategies that can prepare for the Masters of Strategic Communication dissertation. This is not a distance course. This course teaches skills in analysis and research and requires students to develop and share research and analysis with others, in order to learn from and support each other.

Learning Outcomes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Critically competent in a core academic discipline of their award

Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Engaged with the community

Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Subject to approval of the Head of Department.

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 14:00 - 15:00 Jack Erskine 315
19 Feb - 31 Mar
22 Apr - 2 Jun
Lecture B
Activity Day Time Location Weeks
01 Thursday 12:00 - 14:00 Jack Erskine 242
19 Feb - 31 Mar
29 Apr - 2 Jun
Lecture C
Activity Day Time Location Weeks
01 Thursday 14:00 - 15:00 Jack Erskine 315
18 Mar - 24 Mar
29 Apr - 2 Jun

Contact Person

April-Rose Geers

Indicative Fees

Domestic fee $2,046.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS421 Occurrences

  • COMS421-24S1 (C) Semester One 2024