COMS431-25X4 (O) Special non-calendar-based Four 2025 (UC Online)

The Dynamics of Publics: Partnership, Participation and Power

This occurrence is not offered in 2025

15 points

Details:
Start Date: Monday, 29 September 2025
End Date: Sunday, 30 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 12 October 2025
  • Without academic penalty (including no fee refund): Sunday, 9 November 2025

Description

To achieve strategic communication goals, organizations must engage with their publics. This course problematizes what "publics", "audiences", "partners" and "stakeholders" are. It focuses on research on audience engagement and response to strategic communication efforts, and it considers how organizations can move from unidirectional to two-way and dialogic models of communication. The course connects theories to real-life case studies and puts particular emphasis on ethical issues pertaining to equity, diversity and inclusion.

Prerequisites

Subject to approval of the Programme Coordinator.

Restrictions

Assessment

Assessment Due Date Percentage 
Weekly Videos 20%
Critical Incident 40%
Pecha Kucha Presentation and Responses 40%

Indicative Fees

Domestic fee $1,084.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS431 Occurrences

  • COMS431-25X4 (O) Special non-calendar-based Four 2025 (UC Online) - Not Offered
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