COMS432-26X2 (O) Special non-calendar-based Two 2026 (UC Online)

Building Impactful Campaigns: Research, Strategy and Ethical Practice

15 points

Details:
Start Date: Monday, 27 April 2026
End Date: Sunday, 28 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 10 May 2026
  • Without academic penalty (including no fee refund): Sunday, 7 June 2026

Description

This is a course about planning media campaigns that focuses on how data analysis underpins decisions about goals, objectives, publics, and campaign strategies. The course will discuss campaigns’ purposes and effects and document the key processes involved in developing a campaign plan. Students will develop practical skills as they create an in-progress report about a campaign that they are preparing for a client.

Prerequisites

COMS430 and COMS431. Subject to approval of the Programme Coordinator.

Restrictions

Assessment

Assessment Due Date Percentage 
Campaign Planning Portfolio 40%
Formative Secondary Research Plan 25%
Client In-Progress Report 25%
Peer-Review of Client In-Progress Report 10%

Indicative Fees

Domestic fee $1,150.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS432 Occurrences

  • COMS432-26X3 (O) Special non-calendar-based Three 2026 (UC Online)
  • COMS432-26X2 (O) Special non-calendar-based Two 2026 (UC Online)