INOV201-20S2 (C) Semester Two 2020

Will it Fly?: Feasibility Assessment of New Innovation

15 points

Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020


This course examines the significant differences between novelty and innovativeness. Students are expected to demonstrate a fluency with multiple types of analyses in order to ultimately provide a compelling answer to the important question of whether a creative idea is feasible (based on an assessment of physical, financial, market, regulatory, cultural, and other conditions).

Assessing feasibility of new ideas is an essential step in the innovation process. This course develops students’ ability to undertake multi-faceted feasibility analyses. Students enhance their critical thinking skills by using rigorous analysis techniques to assess potential innovations of varying complexity. Moving beyond an initial question of novelty, this course emphasise practicality and usefulness as essential components of successful innovation.

Relationship to Other Courses
This course is designed to form part of the BCom major and minor in Innovation. The course expands on material covered in INOV200. However, students who have earned at least 60 points can enrol in this course even if they have not previously taken INOV200.

The workload is 150 hours. This includes attending lectures and tutorials, reading text and articles, and conducting the project.

Learning Outcomes

At the end of this course students should be able to:
LO1: Concisely develop a compelling value proposition for targeted customers/users.
LO2: Assess potential innovations for solving specified problems, across multiple feasibility criteria, including cultural criteria.
LO3: Demonstrate an ability to conduct data driven analyses of potential innovations.

1.1.1   Students can explain and/or apply theory, concepts, models or reasoning from their selected subject major to a problem/issue/context.
1.2.10 Analyse statistical data and draw valid conclusions.
2.1.3   Students can effectively present a problem/issue/situation/scenario in a manner that is:
1. logical and organised
2. incorporates content at an appropriate level of detail for the audience
3. clear and audible with appropriate audio-visual aids
2.1.4  Students can write a report/essay on a problem/issue/situation/scenario that:
1. incorporates content at an appropriate level of detail
2. is logically structured
3. is presented professionally using correct English, referencing and appropriate resources
5.1.2     Students can identify, consider and debate perspectives, processes and impacts relating to the culture and identity of multiple stakeholders, drawing on theory and practice when considering issues in their discipline or field of study.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

Employable, innovative and enterprising

Students will develop key skills and attributes sought by employers that can be used in a range of applications.

Biculturally competent and confident

Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

Globally aware

Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Any 60 points. RP: INOV200

Recommended Preparation

Course Coordinator / Lecturer

Nadeera Ranabahu


Assessment Due Date Percentage  Description
Individual reflection (for five weeks) 15% Individual reflection (for five weeks)
Initial feasibility report 14 Aug 2020 30% Initial feasibility report
Applied Project (project idea submission) 5% Applied Project (project idea submission)
Applied Project (individual presentation) 15% Applied Project (individual presentation)
Applied Project (written report) 35% Applied Project (written report)

Individual reflection (starts on week 2) 15%
Students need to submit week-by-week, to the relevant forum on Learn, their reflections on a particular action learning activity (e.g., a class activity, data collection technique, group project work). These activities are conducted during the class and related to the course material for that week. Details of what is required for these submissions will be posted on Learn and discussed in detail in class.

Each submission will be graded on a scale of 0 to 3. There are five weekly submissions.  

Initial feasibility report (due on week 5: 14th August by 5:00pm) 30%                                                                                          
Students in groups need to critically analyse publicly available data, for an innovative product/service, and submit an initial feasibility assessment of the product/service to the New Zealand context. The report should cover industry trends and drivers, market, and technological feasibility of the product/service. Please see the assignment brief on LEARN for further details.  

Individual project and presentation (Week 6 to 12) 55%
The individual project has three assessed components: a) one page innovative product/service idea, b) an oral presentation, and c) written feasibility report.

The students need to submit a maximum of one page innovative idea on week 6 at the beginning of the lecture. Your innovative idea will be discussed during the class where other students will provide feedback on how to conduct the feasibility assessment. Then the students need to refine their innovative idea, conduct a feasibility assessment during next few weeks, present the findings to the class (on week 11), and submit a feasibility report (on week 12).  

Out of the 55% of the marks,
• 5% has been allocated to the one page innovative idea (due on week 6)
• 15% has been allocated to the class presentation (due on week 11)
• 35% has been allocated for the final report (due on week 12).

Cover sheets MUST be used on all reports/essays. These can be downloaded by following this link:

The marks for assessments may be scaled before a final grade is determined. You should not regard 50% as a pass mark.

Textbooks / Resources

The course does not draw from a single textbook and will use contemporary material from multiple sources. Please read the assigned articles, available on LEARN, under each topic.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All INOV201 Occurrences

  • INOV201-20S2 (C) Semester Two 2020