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This course helps students understand and navigate how to develop, test and refine a startup business concept. In the course we work closely with the UC Centre for Entrepreneurship (UCE) to actively experiment so we can create and capture opportunities.
This is a six week Block Course run in Term 3, and is designed for those interested in the theory and practice which underpins the turning an innovative product or service into a business venture. The main focus of this course is developing students understanding of how entrepreneurs engage in the new venture creation process. The course lectures explore general theories underpinning the nature of innovation, entrepreneurship and small business development. Workshops will give students the opportunity to work in teams on a new venture idea. Please note, workshop participation in this course is mandatory.
The objectives of the course are:1. Gain a general understanding of innovation, entrepreneurship and small business theory in a global context2. Gain a deep understanding of the nature of innovation in new venture creation3. Develop a compelling value proposition for targeted customers/users4. Demonstrate the ability to work in teams in developing a new venture plan5. Demonstrate an ability to work in teams to deliver a video presentation of a new venture proposal to a targeted audience
Any 60 points. RP: INOV200
INOV200
Students must attend one activity from each section.
Lectures for this course are recorded using the ECHO360 lecture recording system. Workshops are not recorded as participation is mandatory.
Herb de Vries
Tom Cooney
The ‘45% rule’ applies to this course. That is, student needs to reach 45% weighted average across invigilated assessments. Please refer here for further information.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.Guidelines for the Use of AI in CourseworkThe use of AI may or may not be permitted in courses. Within a course, permission may vary by assignment. It is the responsibility of the student to inform themselves about assessment conditions and submit work that is their own and that properly acknowledges the work of other people and tools, including generative artificial intelligence tools.It is important to familiarise yourself with the UC Misconduct Procedure Guide for Students. Examples of academic misconduct include, but are not limited to:Where a student uses a generative artificial intelligence (AI) tool for an assessment in a manner that is not expressly permitted or fails to acknowledge the use of a generative AI tool as instructed.
There is no specific textbook. The readings for each week will be available on LEARN.
LEARN
Domestic fee $946.00
International fee $4,363.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .