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This occurrence is not offered in 2009
Law of Agency
Indeed, in the subsidized media system we’ve created, advertising finances all of the communication industries - principally newspapers, magazines, radio, television and increasingly the internet. However, the effects of advertising may lie far outside only the funding of media systems. Globally, the advertising industry spends over $200 BILLION dollars per year on media messages. The result is that the average American, directly in the epicentre of this commercial messaging, is exposed to more than 3,000 advertisements a day. What does this kind of exposure mean for them and for the rest of the world that appears to be increasingly open to this level of commercial exposure? What are the effects that advertising messages have on us as consumers and as members of society? How does advertising represent “us” and consequently, how does this representation make us feel about ourselves? What are the broader ideological implications of conceptualising ourselves as consumers rather than citizens? In this course, we’ll explore these questions and the many debates surrounding modern advertising. We’ll take a critical approach to the most ubiquitous form of media messaging that exists: the advertisement.
The course aims to give students a broad understanding and recognition of the essential elements of agency law; and to give an appreciation of the place of agency principles in the many legal contexts in which they have practical application. Since this is a half course (ie about 12 two hour lectures) the focus will be on the essential and basic features of the subject. It is important that a good grasp of principle be obtained.
LAWS101
LAWS327 before 2005
LAWS202-LAWS206
The course has been timetabled for Semester Two, Wednesdays, 2-4pm.
For further information see Faculty of Law Head of Department
The Course Supervisor and Lecturer for this course will be Ms Debbie Wilson.
Assessment to be advised.
Markesinis, B. S. , Munday, R. J. C., Ph.D; An outline of the law of agency ; 4th ed; Butterworths, 1998.
Reynolds, F. M. B. , Bowstead, William, Graziadei, Michele; Bowstead and Reynolds on agency ; 17th ed. ; Sweet & Maxwell, 2001 (On reserve).
There is no required text for the course.
Domestic fee $414.00
International fee $1,907.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Faculty of Law .