MBAM622-24T3 (C) Term Three 2024

Marketing and Strategic Intelligence

15 points

Start Date: Monday, 26 August 2024
End Date: Sunday, 17 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 8 September 2024
  • Without academic penalty (including no fee refund): Sunday, 27 October 2024


Marketing and Strategic Intelligence is designed to equip students with a comprehensive understanding of marketing principles and the strategic application of business insights. Throughout the course, you will delve into the world of marketing principles, market research, and explore various data collection and analysis techniques, with a focus on quantitative methods. You will gain insights into consumer behaviour, competitive intelligence, and the development of effective marketing strategies, encompassing segmentation, targeting, positioning, biases, and the marketing mix. Students are expected to leverage business, consumer, and market insights to make well-informed, data-driven business decisions. This course develops marketing expertise and cultivates the ability to synthesise data into meaningful information that can inform business decision-making. As part of preparing students for working in a treaty partnership and equity context, and aligning with the UC Pasifika Strategy, the course facilitates applying marketing principles to ensure the lens and values of the community we’re reaching are recognised.


Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 17:00 - 20:00 Rehua 702
26 Aug - 6 Oct
14 Oct - 27 Oct
4 Nov - 17 Nov
Intensive Block Course A
Activity Day Time Location Weeks
01 Friday 09:00 - 17:00 Rehua 702
28 Oct - 3 Nov
Intensive Block Course B
Activity Day Time Location Weeks
01 Saturday 09:00 - 17:00 Rehua 702
28 Oct - 3 Nov

Indicative Fees

Domestic fee $3,258.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Master of Business Administration Programme .

All MBAM622 Occurrences

  • MBAM622-24T3 (C) Term Three 2024