Marketing and Strategic Intelligence

Marketing and Strategic Intelligence is designed to equip students with a comprehensive understanding of marketing principles and the strategic application of business insights. Throughout the course, you will delve into the world of marketing principles, market research, and explore various data collection and analysis techniques, with a focus on quantitative methods. You will gain insights into consumer behaviour, competitive intelligence, and the development of effective marketing strategies, encompassing segmentation, targeting, positioning, biases, and the marketing mix. Students are expected to leverage business, consumer, and market insights to make well-informed, data-driven business decisions. This course develops marketing expertise and cultivates the ability to synthesise data into meaningful information that can inform business decision-making. As part of preparing students for working in a treaty partnership and equity context, and aligning with the UC Pasifika Strategy, the course facilitates applying marketing principles to ensure the lens and values of the community we’re reaching are recognised.