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Special Topic
Marketing in a Digital WorldMarketing strategies create great products and services by communicating and delivering their value to prospective customers; however, digital technologies are disrupting nearly every aspect of business including marketing, so what does the future hold for marketing as know it? Future marketing leaders will be required to both quickly scope the potential application of new digital technologies, and also pivot existing organisational practices to accommodate these technologies’ applications without endangering relationships with fundamental stakeholders. In this course, we will explore many new technologies brought on by the dramatic increase in the abilities of artificial intelligence (AI) in recent years, including AI analytics (e.g., automatic efficiency, lead generation, inventory systems social listening), generative AI (e.g., ChatGPT, Dal-E), AI-generated content (e.g., Deepfakes, GANs), AI mediated customer experiences (e.g., self-checkouts, smart mirrors, customer service bots), and immersive technologies (e.g., VR, AR, Metaverse). While there exists much promise in these digital technologies applied to various aspects of marketing strategies, these technologies also bring additional challenges that we will debate and discuss in class to prepare you to critically reason what prospective opportunities and potential risks may arise if you were to implement a technological solution in your or your client’s organisation.
Demonstrate advanced knowledge and application of international business theory and practice in a global management context.Develop basic cultural intelligence tools for self-reflection in international business relationships.Develop solutions to global business problems or opportunities by applying in-depth knowledge of international business theories and frameworks within a global management context.Collaborate effectively and professionally in diverse teams.
Subject to approval of the MBA Director
Students must attend one activity from each section.
Elsamari Botha
Professor Kirk Plangger
Domestic fee $2,171.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Master of Business Administration Programme .