MBAM627-24T1 (C) Term One 2024

Special Topic

10 points

Start Date: Monday, 12 February 2024
End Date: Sunday, 5 May 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 25 February 2024
  • Without academic penalty (including no fee refund): Sunday, 14 April 2024


Special Topic

Marketing in a Digital World
Marketing strategies create great products and services by communicating and delivering their value to prospective customers; however, digital technologies are disrupting nearly every aspect of business including marketing, so what does the future hold for marketing as know it? Future marketing leaders will be required to both quickly scope the potential application of new digital technologies, and also pivot existing organisational practices to accommodate these technologies’ applications without endangering relationships with fundamental stakeholders. In this course, we will explore many new technologies brought on by the dramatic increase in the abilities of artificial intelligence (AI) in recent years, including AI analytics (e.g., automatic efficiency, lead generation, inventory systems social listening), generative AI (e.g., ChatGPT, Dal-E), AI-generated content (e.g., Deepfakes, GANs), AI mediated customer experiences (e.g., self-checkouts, smart mirrors, customer service bots), and immersive technologies (e.g., VR, AR, Metaverse). While there exists much promise in these digital technologies applied to various aspects of marketing strategies, these technologies also bring additional challenges that we will debate and discuss in class to prepare you to critically reason what prospective opportunities and potential risks may arise if you were to implement a technological solution in your or your client’s organisation.


Subject to approval of the MBA Director

Timetable 2024

Students must attend one activity from each section.

Intensive Block Course A
Activity Day Time Location Weeks
01 Friday 09:00 - 17:00 Rehua 702
19 Feb - 3 Mar
Intensive Block Course B
Activity Day Time Location Weeks
01 Saturday 09:00 - 17:00 Rehua 702
19 Feb - 3 Mar

Course Coordinator

Elsamari Botha


Professor Kirk Plangger

Indicative Fees

Domestic fee $2,171.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Master of Business Administration Programme .

All MBAM627 Occurrences

  • MBAM627-24T1 (C) Term One 2024