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Special Topic
MBAM627 Promotion of Social Goods and SystemsThis course will introduce you to a range of concepts and practices that can improve the promotion of socially impactful goods and services (e.g., sustainability, resource management, and healthcare). We discuss principles that shape the behaviour of individuals and organizations, and how strategic decisions can either hinder or accelerate the adoption of innovative new social goods. Understanding the sources of value creation and agent incentives provides guidance for a range of organizational decisions. We consider how different national governments and cultures influence decision-makers and end consumers. The final project will relate to health care and involve the creation of a marketing plan.
The objectives of the course are:Evaluate how individual and organizational behaviours, cultural contexts, and governmental frameworks influence the promotion and adoption of socially impactful goods and services.Demonstrate the ability to identify sources of value creation and align organizational incentives to strategically enhance the adoption and implementation of innovative social goods.Develop a comprehensive marketing plan, integrating principles of sustainability and effective resource management.
Subject to approval of the MBA Director
Students must attend one activity from each section.
Bryan Bollinger and Stacy Wood
Domestic fee $2,301.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Master of Business Administration Programme .