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This course blends contemporary marketing thinking with business analytics. Learners will explore market research, consumer behaviour, segmentation, and campaign strategy, paired with business analytics tools that inform data-driven marketing and operational decisions.
Domestic fee $3,661.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Master of Business Administration Programme .