Business Analytics

Description

Business analytics is a field that studies, interprets and visualises data to uncover patterns and insights that support informed decision-making. It produces actionable knowledge that can suggest how to improve business outcomes. This course introduces fundamental data analytics approaches and technology platforms widely used in industry practice. It addresses problems and opportunities comprehensively in order to translate business problems, specify questions, prepare, analyse, visualise data and recommend actions. Students apply tools and techniques to various business contexts such as marketing, accounting, finance and operations management.