Applied Marketing Project

Description

The Applied Marketing Project is designed to provide applied research project based learning experiences within the Business Taught Masters programme. This course offers an overview of research process and select methods and their application in marketing. The course builds on the foundations of marketing (MBUS601) and deepens students' understanding of select research techniques. The course consists of in-class time and students' own research time. Students will be required to conduct, report on and present their own research as a professional practitioner would.