MBUS626-25S2 (C) Semester Two 2025

Digital Marketing

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

This course offers an examination of Digital marketing theories and practices. MBUS626 provides an overview of the role that online, mobile, and social media marketing techniques impact contemporary business practices. The course prepares students for using digital marketing platforms and decision making in the modern workplace. The course combines theoretical foundations with real-world experiences to give an in-depth understanding of digital marketing principles and practices. Theories and concepts will be drawn from a variety of sources to aid in students' understanding of the role the Internet plays in organisations' marketing endeavours. The course extends existing understanding of traditional marketing by going into far greater depth with online and digital media in preparation for further studies in digital marketing.

Restrictions

Co-requisites

Timetable 2025

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 13:00 - 16:00 Karl Popper 612
14 Jul - 24 Aug
8 Sep - 19 Oct

Indicative Fees

Domestic fee $1,130.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Management, Marketing and Tourism .

All MBUS626 Occurrences