MCBS600-25A (E) Approved Start 2025 (Extramural)

Foundation Marketing Skills

5 points

Details:
Start/End Date: The start and end dates are specific to each student. For further information please contact one of the following (as appropriate):
  • For Masters theses please contact the relevant Faculty Office.
  • For Doctoral degrees (PhD) please contact the Graduate School.
  • For other types of approved start courses (i.e. generally courses worth 60 points or less) please contact the Course Coordinator.
Withdrawal Dates
The withdrawal dates for this course (both with and without fee refund) will be confirmed once a) the course start date and b) course length is confirmed. Students are advised to consult the department for further information.

Description

This micro-credential is designed for graduates or people in the early stages of their marketing career to help them become industry ready. Foundation skills help build a broad base of knowledge, from core marketing planning to copywriting promotional material to the use of social media as a communication tool. These courses are for marketers and delivered by marketers. Each course focuses on the development of a specific skill that will help the student in progressing their marketing career.

This micro credential is offered in partnership with the New Zealand Marketing Association. In order to enrol in this micro credential, students need to complete a series of workshops through the Marketing Association. Once these workshops are completed, students may enrol in the micro credential and complete a piece of assessment that is based on their current workplace.

Please visit the NZMA here (https://marketing.org.nz/up-coming-workshops) for more information.

Please email Lucie Ozanne (lucie.ozanne.canterbury.ac.nz) for more information.

Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
90-day marketing action plan incorporating digital plan, social media strategy, content strategy with a sample of copywriting. 100% 90-day marketing action plan incorporating digital plan, social media strategy, content strategy with a sample of copywriting.

Indicative Fees

Domestic fee $603.41

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MCBS600 Occurrences

  • MCBS600-25A (E) Approved Start 2025 (Extramural)
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