MCBS620-25A (E) Approved Start 2025 (Extramural)

Strategic Marketer

5 points

Details:
Start/End Date: The start and end dates are specific to each student. For further information please contact one of the following (as appropriate):
  • For Masters theses please contact the relevant Faculty Office.
  • For Doctoral degrees (PhD) please contact the Graduate School.
  • For other types of approved start courses (i.e. generally courses worth 60 points or less) please contact the Course Coordinator.
Withdrawal Dates
The withdrawal dates for this course (both with and without fee refund) will be confirmed once a) the course start date and b) course length is confirmed. Students are advised to consult the department for further information.

Description

Strategic thinkers see the right questions before they look for answers. Strategic thinkers see answers before they even know the right question. Strategic thinkers see "what if" type questions before seeing potential solutions. UC have collaborated with the New Zealand Marketing Association to bring you the skills needed to create and deliver creative marketing strategy. These courses are for marketers and delivered by marketers. Each separate course develops a specific skill that will help you in developing your marketing career and creating marketing strategy that produces results.

This micro credential is offered in partnership with the New Zealand Marketing Association. In order to enrol in this micro credential, students need to complete a series of workshops through the Marketing Association. Once these workshops are completed, students may enrol in the micro credential and complete a piece of assessment that is based on their current workplace.

Please visit the NZMA here (https://marketing.org.nz/up-coming-workshops) for more information.

Please email Lucie Ozanne (lucie.ozanne.canterbury.ac.nz) for more information.

Prerequisites

Industry experience in marketing - at least three years.
Will be subject to Management, Marketing and Entrepreneurship HOD Approval.

Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
A One year Marketing Strategy and Implementation Plan - including a Stakeholder Analysis and Engagement Plan, and a digital strategy. 100% A One year Marketing Strategy and Implementation Plan - including a Stakeholder Analysis and Engagement Plan, and a digital strategy.

Indicative Fees

Domestic fee $603.41

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MCBS620 Occurrences

  • MCBS620-25A (E) Approved Start 2025 (Extramural)
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