MGMT102-08S1 (C) Semester One 2008

Principles of Marketing

18 points

Details:
Start Date: Monday, 25 February 2008
End Date: Sunday, 29 June 2008
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 9 March 2008
  • Without academic penalty (including no fee refund): Sunday, 25 May 2008

Description

An introduction to the fundamental principles of marketing goods and services in Australasia and abroad.

The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Learning Outcomes

  • The course is designed to help you develop marketing related skills as well as knowledge about marketing topics. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts.

    At the completion of the course, successful students should be able to:
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

Timetable Note

Tutorials:
None

Course Coordinator / Lecturer

John Watson

Assessment

Assessment Due Date Percentage  Description
Advertising Critique 1 18 Mar 2008 .02% Advertising Critique 1
Advertising Critique 2 13 May 2008 .03% Advertising Critique 2
Test 1 02 Apr 2008 30% Test 1
Test 2 22 May 2008 30% Test 2
Final Test 05 Jun 2008 35% Final Test


Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
- Consistently do the readings and other assignments on schedule,
- Regularly attend lectures

Textbooks / Resources

Required Texts

Walters, Craig, M.B.S. , Dana, Leo Paul; Marketing principles ; 4th ed; Pearson Prentice Hall, 2007.

Notes

Relationship to Other Courses:
This course is a prerequisite for all stage two marketing courses and any advanced study in marketing.

Grading:
The marks for the term tests and final exam will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document.  You should also read the “Information related to courses and assessment” on page 364 of the Enrolment Handbook 2008 (also in UC Calendar under “General Course and Examination Regulations”).

Indicative Fees

Domestic fee $645.00

International fee $2,685.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Limited Entry Course

Maximum enrolment is 350

For further information see Management, Marketing and Tourism .

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