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An introduction to the fundamental principles of marketing goods and services in Australasia and abroad.
The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.Course Overview: The course is designed to help you develop marketing related skills as well as knowledge about marketing topics. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts. Objectives:At the completion of the course, successful students should be able to:•Understand and explain the four components of the marketing mix.•Recognise the role of marketing in the strategic planning process of a firm.•Link the marketing mix elements to a firm’s marketing strategy.•Apply marketing concepts to specific business cases and situations.Assessment:Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:•Consistently do the readings and other assignments on schedule,•Regularly attend lecturesWeightings and descriptions of the various pieces of assessment are as follows:Online Weekly Quiz (10%)A new quiz covering material discussed in the lectures and textbook will be released each week. Each completed quiz counts for 1%, for a total of 10%. Term Test 1 & 2 25% each (50% total)Term tests will be two hours long (closed book) and cover the concepts discussed in class. The material for Term Test 1 and Term Test 2 will include specific chapters as described in the course outline. Term Tests will be a selection of multiple choice questions.Final Exam 40%The final exam will be three hours hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final test covers material found in all assigned chapters during the semester.
The course is designed to help you develop marketing related skills as well as knowledge about marketing topics. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts. At the completion of the course, successful students should be able to:Understand and explain the four components of the marketing mix.Recognise the role of marketing in the strategic planning process of a firm.Link the marketing mix elements to a firm’s marketing strategy.Apply marketing concepts to specific business cases and situations.
David Fortin
Quester, Pascale G; Marketing : creating and delivering value ; 5th ed; McGraw-Hill Australia, 2007.
Relationship to Other Courses:This course is a prerequisite for all stage two marketing courses and any advanced study in marketing.Grading:The marks for the term tests and final exam will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.Departmental Academic Policies If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 364 of the Enrolment Handbook 2008 (also in UC Calendar under “General Course and Examination Regulations”).
Domestic fee $645.00
International fee $2,685.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
Maximum enrolment is 420
For further information see Management, Marketing and Tourism .