MGMT102-09S1 (C) Semester One 2009

Principles of Marketing

18 points

Details:
Start Date: Monday, 23 February 2009
End Date: Sunday, 28 June 2009
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 8 March 2009
  • Without academic penalty (including no fee refund): Sunday, 24 May 2009

Description

The foundations of marketing are explored in this course. Students will be introduced to the core elements of product, pricing, promotion and distribution and to the fundamentals of marketing goods and services in Australasia and abroad.

The course is designed to help you develop marketing related skills as well as knowledge about marketing topics. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts.

Learning Outcomes

  • At the completion of the course, successful students should be able to:
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

Course Coordinator / Lecturer

Tony Garry

Assessment

Assessment Due Date Percentage  Description
Online Weekly Quiz 10% Online Weekly Quiz
Test 1 31 Mar 2009 25% Test 1
Test 2 19 May 2009 25% Test 2
Final Examination 40% Final Examination


Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
Consistently do the readings and other assignments on schedule,
Regularly attend lectures.

Textbooks / Resources

Required Texts

Quester, Pascale G; Marketing : creating and delivering value ; 5th ed; McGraw-Hill Australia, 2007.

Notes

Relationship to Other Courses:
This course is a prerequisite for all stage two marketing courses and any advanced study in marketing.

Grading:
The marks for the term tests and final exam will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 372 of the Enrolment Handbook 2009 (also in UC Calendar under “General Course and Examination Regulations”).

Coversheets - Group and Individual

Indicative Fees

Domestic fee $677.00

International fee $2,850.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Limited Entry Course

Maximum enrolment is 350

For further information see Management, Marketing and Tourism .

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