MGMT204-05S2 (U) Semester Two 2005 (University Campus)

Consumer Behaviour

22 points

Details:
Start Date: Monday, 11 July 2005
End Date: Thursday, 10 November 2005
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 24 July 2005
  • Without academic penalty (including no fee refund): Sunday, 9 October 2005

Description

Consumer and industrial buyer behaviour theory, practice and models are examined and important influences on the behaviour of these markets explored, along with their implications for marketing.

Prerequisites

Any 36 points in ECON, MGMT, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management. RP: Prior or concurrent enrolment in MGMT202.

Restrictions

BSAD204

Recommended Preparation

Prior or concurrent enrolment in MGMT202

For further information see Management, Marketing and Tourism .

All MGMT204 Occurrences

  • MGMT204-05S2 (U) Semester Two 2005 (University Campus)
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