MGMT210-09S1 (C) Semester One 2009

Marketing Strategy

11 points

Details:
Start Date: Monday, 23 February 2009
End Date: Sunday, 28 June 2009
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 8 March 2009
  • Without academic penalty (including no fee refund): Sunday, 24 May 2009

Description

This course examines marketing strategy as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing. Techniques that assist in developing and evaluating marketing strategies will be introduced through the use of case studies and the development of a marketing plan.

MTchLn contact Vicki Badis at the College of Education Postgraduate Office 3642987 ext 4877 postgraduate@education.canterbury.ac.nz

Learning Outcomes

By the end of this course, you should be able to:
 Conduct a situation analysis as the basis of a marketing plan.
 Develop a marketing strategy by defining the mission and marketing and financial objectives.
 Create projections of revenue, expenses and break-even.
 Set up controls to monitor the execution of the marketing plan.

Prerequisites

(1) MGMT102; (2) ECON104 or ECON106; (3) MSCI110 or STAT111 or STAT112 or STAT131; (4) 18 points 100-level MGMT or MSCI courses.

Restrictions

BSAD202, MGMT202

Course Coordinator / Lecturer

Daniel Flint

Lecturer

Michael Darby

Assessment

Assessment Due Date Percentage  Description
Mid-year Test 24 Mar 2009 20% Mid-year Test
Group Marketing Plan 26 May 2009 35% Group Marketing Plan
Marketing Plan Presentation 02 Jun 2009 15% Marketing Plan Presentation
Final Examination 30% Final Examination


Assessment in this course is designed to measure the extent to which a student is able to understand and apply marketing planning concepts. It is intended to reward those who:
• Consistently do the reading.
• Regularly attend lectures.
• Play an active role in creating and presenting a marketing plan.

Textbooks / Resources

Required Texts

Kotler, Philip. , Keller, Kevin Lane; Marketing management ; 13th ed; Pearson Prentice Hall, 2009.

Notes

Grading:
The various pieces of assessment may be scaled to determine a final grade and 50% should not be regarded as a pass mark.

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 372 of the Enrolment Handbook 2009 (also in UC Calendar under “General Course and Examination Regulations”).

Coversheets - Group and Individual

Indicative Fees

Domestic fee $414.00

International fee $1,742.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT210 Occurrences

  • MGMT210-09S1 (C) Semester One 2009
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