MGMT210

Marketing Strategy

11 points

Occurrences

Description

This course examines marketing strategy as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing. Techniques that assist in developing and evaluating marketing strategies will be introduced through the use of case studies and the development of a marketing plan.

Prerequisites

(1) MGMT102; (2) ECON104 or ECON106; (3) MSCI110 or STAT101 or STAT111 or STAT112 or STAT131; (4) 15 points 100-level MGMT or MSCI courses.

Restrictions

BSAD202, MGMT202