MGMT212

Marketing Research

11 points

Occurrences

Description

An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.

Prerequisites

1) MGMT102; 2) ECON104 or ECON106; 3) MSCI110 or STAT101 or STAT111 or STAT112 or STAT131; 4) 15 points 100-level MGMT or MSCI courses. RP: MSCI210

Restrictions

BSAD202, MGMT202

Recommended Preparation