MKTG100-12S2 (C) Semester Two 2012

Principles of Marketing

15 points

Details:
Start Date: Monday, 9 July 2012
End Date: Sunday, 11 November 2012
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 22 July 2012
  • Without academic penalty (including no fee refund): Sunday, 7 October 2012

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The course is designed to help you develop marketing related skills as well as provide an introduction to marketing topics. In this class we cover topics such as marketing strategy, consumer behaviour, segmentation, market analysis, as well as promotion, distribution, production and pricing strategies from a marketing perspective. The course provides a broad brush overview of marketing concepts and theories and their impact on the organisation as a whole. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts. The assessment has been designed to test your knowledge of material covered in classes and in assigned readings.

Learning Outcomes

  • At the completion of the course, successful students should be able to:
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Course Coordinator / Lecturer

Ekant Veer

Lecturers

David Fortin and Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Test 1 09 Aug 2012 25% Test 1
Test 2 27 Sep 2012 25% Test 2
Final Examination 50% Final Examination

Textbooks / Resources

Recommended Reading

Solomon, Michael R. , Marshall, Greg W., Stuart, Elnora W; Marketing : real people, real choices ; Pearson Education New Zealand, 2009.

Course links

LEARN

Notes

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $655.00

International fee $2,888.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

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