Principles of Marketing

MGMT102

MGMT102

Timetable Note

Attend 5 tutorials throughout the semester (5 hours in total). Tutorials start in week 2.


Sussie Morrish Office Hours: Wednesday 11:00-12:00pm (or by appointment, please email)

Lucie Ozanne Office Hours: Tuesday 12:00-1:00pm (or by appointment, please email)

Samantha White Please email Sam with questions about the tutorials.

Course Coordinator / Lecturer

Sussie Morrish

Lecturer

Lucie Ozanne

Assessment

Assessment:
Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
 Consistently do the readings and other assignments on schedule,
 Regularly attend lectures and tutorials

Weightings and descriptions of the various pieces of assessment are as follows:

Case Analysis (2 cases analysis, 10% each) 20%
Students are required to read the assign case before the tutorials. They are then required to provide a written answer for the assigned questions for the case in term 1 and term 2.  It may be necessary to do some additional reading and research to adequately answer each case question. The cases are due by 5pm on Monday 23 March and 25 May (please see the teaching schedule). The case analyses need to be uploaded to Learn.  The first tutorial will provide you with the necessary skills to understand how to analyse cases and answer case questions.

Participation (9 tutorials but only 5 will be counted, 2% each) 10%
Students will be required to attend 5 tutorials. You will need to self-assign yourself into a tutorial group on Learn and you are allowed only to attend that tutorial. Your tutor will be responsible for grading your written answers to the case, hence the importance of attending the tutorial that you have signed up for.  During each tutorial, roll will be taken and those in attendance will be given marks for attendance. Only five tutorials will count towards the 10%; however, students are encouraged to attend all tutorials to assist you with answering the case questions and preparing for the final exam. Students are also strongly encouraged to participate in the tutorials and to ask questions about concepts and theories covered in class that you feel you don’t understand.

Term Test 30%
Term tests will be two hours long (closed book) and cover the concepts discussed in class. The material for Term Test 1 will include specific chapters as described in class and posted on Learn. The Term Test will be composed of multiple choice and short answer questions.

Final Exam 40%
The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material found in all assigned chapters during the semester.

Grading
The marks for the term test and final exam will be scaled, if necessary, according to the requirements of the board of examiners, before a final grade is determined. You should not regard 50% as the overall pass mark for the course.

Textbooks / Resources

Recommended Reading

Pride, William M. et al; Marketing principles ; 3rd Asia-Pacific edition; Cengage, 2018.

Supplementary: Foundations of Marketing, John Fahy and David Jobber (2015). 5th Edition. McGraw Hill.

Course links

LEARN
Coversheets - Group and Individual

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: PLEASE NOTE THAT LECTURES ARE RECORDED ON ECHO360
Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.