MKTG100-24S1 (C) Semester One 2024

Principles of Marketing

15 points

Details:
Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Learning Outcomes

The objectives of the course are:
1. Understand and explain the four components of the marketing mix.
2. Recognise the role of marketing in the strategic planning process of a firm.
3. Link the marketing mix elements to a firm’s overall marketing strategy.
4. Apply marketing concepts to specific business cases and situations.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 10:00 - 12:00 Haere-roa 118 Ngaio Marsh Theatre
19 Feb - 31 Mar
22 Apr - 2 Jun
Tutorial A
Activity Day Time Location Weeks
01 Tuesday 12:00 - 13:00 Jack Erskine 111
26 Feb - 24 Mar
22 Apr - 26 May
02 Tuesday 13:00 - 14:00 Jack Erskine 101
26 Feb - 24 Mar
22 Apr - 26 May
03 Monday 15:00 - 16:00 Rehua 002 Lectorial
26 Feb - 24 Mar
22 Apr - 26 May
05 Tuesday 14:00 - 15:00 Rehua 329
26 Feb - 24 Mar
22 Apr - 26 May
06 Wednesday 11:00 - 12:00 Meremere 105 Lecture Theatre
26 Feb - 24 Mar
22 Apr - 26 May
07 Thursday 15:00 - 16:00 Meremere 105 Lecture Theatre
26 Feb - 24 Mar
22 Apr - 26 May
08 Monday 10:00 - 11:00 James Logie 104
26 Feb - 24 Mar
22 Apr - 26 May
09 Monday 11:00 - 12:00 Jack Erskine 101
26 Feb - 24 Mar
22 Apr - 26 May
10 Friday 12:00 - 13:00 Beatrice Tinsley 112
26 Feb - 24 Mar
22 Apr - 26 May
11 Wednesday 13:00 - 14:00 Beatrice Tinsley 112
26 Feb - 24 Mar
22 Apr - 26 May
12 Thursday 11:00 - 12:00 Jack Erskine 446
26 Feb - 24 Mar
22 Apr - 26 May
13 Monday 13:00 - 14:00 Beatrice Tinsley 112
26 Feb - 24 Mar
22 Apr - 26 May
14 Tuesday 09:00 - 10:00 Jack Erskine 443
26 Feb - 24 Mar
22 Apr - 26 May

Examination and Formal Tests

Test A
Activity Day Time Location Weeks
01 Wednesday 19:00 - 20:30 C1 Lecture Theatre
25 Mar - 31 Mar
02 Wednesday 19:00 - 20:30 K1 Lecture Theatre
25 Mar - 31 Mar
03 Wednesday 19:00 - 20:30 A1 Lecture Theatre
25 Mar - 31 Mar
04 Wednesday 19:00 - 20:30 Psychology - Sociology 252 Lecture Theatre
25 Mar - 31 Mar

Timetable Note

Lectures for MKTG100-24S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Sussie Morrish

Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Tutorial Attendance 10% Tutorial Attendance
Case Analysis 1 12.5% Case Analysis 1
Test 25% Test
Case Analysis 2 12.5% Case Analysis 2
Final Examination 40% Final Examination


The ‘45% rule’ applies to this course. That is, student needs to reach 45% weighted average across invigilated assessments. Please refer here for further information.

Assessment in Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Armstrong, Gary et al; Principles of marketing ; 8th Edition; Pearson, 2021.

Course links

LEARN

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG100 Occurrences