MKTG100-24S2 (C) Semester Two 2024

Principles of Marketing

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Learning Outcomes

Course Learning Outcomes
1. Understand and explain the four components of the marketing mix.
2. Recognise the role of marketing in the strategic planning process of a firm.
3. Link the marketing mix elements to a firm’s overall marketing strategy.
4. Apply marketing concepts to specific business cases and situations.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Friday 14:00 - 16:00 C1 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct
Tutorial A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 15:00 Jack Erskine 111
22 Jul - 18 Aug
9 Sep - 13 Oct
02 Tuesday 11:00 - 12:00 E12
22 Jul - 18 Aug
9 Sep - 13 Oct
03 Wednesday 16:00 - 17:00 Elsie Locke 104A
22 Jul - 18 Aug
9 Sep - 13 Oct
04 Monday 16:00 - 17:00 Jack Erskine 111
22 Jul - 18 Aug
9 Sep - 13 Oct
05 Tuesday 12:00 - 13:00 E12
22 Jul - 18 Aug
9 Sep - 13 Oct
06 Thursday 14:00 - 15:00 Jack Erskine 111
22 Jul - 18 Aug
9 Sep - 13 Oct
07 Wednesday 12:00 - 13:00 John Britten 117 HP Seminar Room
22 Jul - 18 Aug
9 Sep - 13 Oct
08 Monday 14:00 - 15:00 John Britten 117 HP Seminar Room
22 Jul - 18 Aug
9 Sep - 13 Oct
09 Tuesday 13:00 - 14:00 John Britten 117 HP Seminar Room
22 Jul - 18 Aug
9 Sep - 13 Oct
10 Friday 12:00 - 13:00 Jack Erskine 443
22 Jul - 18 Aug
9 Sep - 13 Oct
11 Tuesday 14:00 - 15:00 John Britten 117 HP Seminar Room
22 Jul - 18 Aug
9 Sep - 13 Oct

Timetable Note

Lectures for MKTG100-24S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator

Lucie Ozanne

Lecturer

Joya Kemper

Assessment

Assessment Due Date Percentage  Description
Tutorial Attendance 10% Tutorial Attendance
Test 25% Test
Case Analysis 1 12.5% Case Analysis 1
Case Analysis 2 12.5% Case Analysis 2
Final Examination 40% Final Examination


The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer to LEARN for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator
1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and
2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Armstrong, Gary et al; Principles of marketing ; 8th edition; Pearson Australia (a division of Pearson Australia Group Pty Ltd), 2021.

Course links

LEARN

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG100 Occurrences