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This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.
The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.
Course Learning Outcomes1. Understand and explain the four components of the marketing mix.2. Recognise the role of marketing in the strategic planning process of a firm.3. Link the marketing mix elements to a firm’s overall marketing strategy.4. Apply marketing concepts to specific business cases and situations.
Students must attend one activity from each section.
Lectures for MKTG100-24S2 are recorded using the ECHO360 lecture recording system.
The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer to LEARN for further information. Assessment In Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Armstrong, Gary et al;
Principles of marketing
Pearson Australia (a division of Pearson Australia Group Pty Ltd), 2021.
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism