MKTG100-26S1 (C) Semester One 2026

Principles of Marketing

15 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Assessment

Assessment Due Date Percentage  Description
Tutorial Attendance 10% Tutorial Attendance
Case Analysis 1 12.5% Case Analysis 1
Test 25% Test
Case Analysis 2 12.5% Case Analysis 2
Final Examination 40% Final Examination

Textbooks / Resources

Required Texts

Armstrong, Gary et al; Principles of marketing ; 8th Edition; Pearson, 2021.

Armstrong, Gary et al; Principles of Marketing ; 9th Edition; Pearson, 2025.

Indicative Fees

Domestic fee $1,003.00

International fee $4,538.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

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