MKTG201-16S1 (C) Semester One 2016

Marketing Management

15 points

Details:
Start Date: Monday, 22 February 2016
End Date: Sunday, 26 June 2016
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 6 March 2016
  • Without academic penalty (including no fee refund): Sunday, 22 May 2016

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

The core of this course revolves around marketing planning and strategic decision making.  It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key emerging topics in the marketing environment.  Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.  Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated “Dragons Den” format at the end of the course.

Relationship to other courses
Required for MKTG major.

Workload
This paper is worth 15 points and has 2 contact hours per week.
• Course material is based mainly on textbook readings and lecture notes as per the course schedule.  Students will combine assigned and other supplemental readings with independent research to enhance the learning process.
• The classes are designed as interactive sessions, and students will be active participants through presentations of case material during the semester.
• Students will be working in groups to develop and present a marketing plan under a Dragon’s Den format at the end of the course.

Learning Outcomes

  • At the end of this course, students will have:

    An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.

    Also, students should be able to do the following:
  • Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;
  • Write formal reports relevant to marketing decision making; and
  • Work effectively within a team to present a marketing plan to a key client.

    BCom Learning Goals:

    1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce.

    2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems. (Assessed in the Dragon’s Den project).

    3. Graduates can understand issues from a range of ethical, global and multicultural perspectives. (Assessed in the mid-semester test).

    4. Graduates are able to communicate effectively both orally and in written form.

Prerequisites

(1) MKTG100; and (2) ECON104; and (3) MSCI110 or STAT101; and (4) A further 15 points in MGMT or MSCI RP: MKTG202

Restrictions

MGMT210

Equivalent Courses

MGMT210

Recommended Preparation

Course Coordinator / Lecturer

Joerg Finsterwalder

Lecturer

David Fortin

Jed McMillan

Assessment

Assessment Due Date Percentage  Description
Online Quizzes 15% Online Quizzes
Online Take-home Test 16 May 2016 35% Online Take-home Test
Case/Topic Presentation 15% Case/Topic Presentation
Group Project/Dragons Den 03 Jun 2016 35% Group Project/Dragons Den


Grading
The various pieces of assessment may be subject to scaling to determine a final grade and 50% should not be regarded as a pass mark.

Textbooks / Resources

Required Texts

Marshall, Greg W. , Johnston, Mark W; Marketing management ; McGraw-Hill Irwin, 2010 (There is also a newer 2nd edition (2014) but the textbook is exactly the same, only includes a small add-on supplement).

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $759.00

International fee $3,125.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG201 Occurrences

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