MKTG201-22S2 (C) Semester Two 2022

Marketing Management

15 points

Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022


Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

The estimated workload breakdown for MKTG201 is:
Lectures 24
Lecture Preparation 24
Individual Proposal 15
Individual Presentation & Report 45
Exam Preparation 40
Exam 2
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • Have an understanding of fundamental marketing management concepts and theories
  • Apply these concepts and theories to diverse organisational and market situations.
  • Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies
  • Write formal reports relevant to marketing decision making.

    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


(1) MKTG100; and (2) A further 45 points  RP: MKTG202



Equivalent Courses


Recommended Preparation

Timetable Note

Lectures for MKTG201-22S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Richard Aquino


Assessment Due Date Percentage  Description
Individual Marketing Plan: Proposal 26 Aug 2022 15% Individual Marketing Plan: Proposal
Individual Marketing Plan 07 Oct 2022 45% Report (25%) & Presentation (20%)
Final Examination 40% Final Examination

Report writing skills are required for this course. Cover sheets MUST be used on all assignments/essays. These can be downloaded by following these links:

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to,
informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Marshall, Greg W. , Johnston, Mark W; Marketing management ; Third edition; McGraw-Hill Education, 2019 (Note: This textbook was published and available online since April 2022).

Required: Marshall, G.W. and Johnston, M.W. (2023). Marketing Management (4th ed.). McGraw-Hill Irwin. (ISBN 9781260084993).

Print copy or eBook Purchase/Rent
McGraw Hill Website:

Additionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG201 Occurrences

  • MKTG201-22S2 (C) Semester Two 2022