MKTG201-23S2 (C) Semester Two 2023

Marketing Management

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing. The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

Workload
The estimated workload breakdown for MKTG201-23S2 is:
Lectures: 24 hours
Lecture Preparation: 24 hours
Individual proposal: 15 hours
Individual Presentation & Report: 45 hours
Final Examination Preparation: 40 hours
Final Exam: 2 hours
Total: 150 hours

Learning Outcomes

  • Upon completion of this course, students should be able to:
  • Have an understanding of fundamental marketing management concepts and theories.
  • Apply these concepts and theories to diverse organisational and market situations.
  • Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies.
  • Write formal reports relevant to marketing decision making.


    BCom Learning Objectives:
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

(1) MKTG100; and (2) A further 45 points  RP: MKTG202

Restrictions

MGMT210

Equivalent Courses

MGMT210

Recommended Preparation

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 10:00 - 12:00 - 17 Jul - 27 Aug
11 Sep - 22 Oct

Course Coordinator / Lecturer

Richard Aquino

Assessment

Assessment Due Date Percentage 
Individual Marketing Plan: Proposal 25 Aug 2023 15%
Individual Marketing Plan: Report & Presentation 06 Oct 2023 45%
Final Examination 40%


To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.

Report writing skills are required for this course. Cover sheets MUST be used on all assignments/essays. Cover sheets in .docx format can be found on the course LEARN site.

Textbooks / Resources

Required Texts

Marshall, Greg W. , Johnston, Mark W; Marketing management ; Fourth edition; McGraw-Hill Education, 2023.

Print copy or eBook Purchase/Rent
McGraw Hill Website: https://www.mheducation.com/highered/product/marketing-management-marshall-johnston/M9781260381917.html

Additionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.

Course links

LEARN

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG201 Occurrences

  • MKTG201-23S2 (C) Semester Two 2023