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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing. The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.WorkloadThe estimated workload breakdown for MKTG201-23S2 is: Lectures: 24 hours Lecture Preparation: 24 hoursIndividual proposal: 15 hoursIndividual Presentation & Report: 45 hoursFinal Examination Preparation: 40 hoursFinal Exam: 2 hoursTotal: 150 hours
Upon completion of this course, students should be able to: Have an understanding of fundamental marketing management concepts and theories. Apply these concepts and theories to diverse organisational and market situations.Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies.Write formal reports relevant to marketing decision making.BCom Learning Objectives:Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.Students have a broad understanding of the key domains of commerce.Students will develop key skills and attributes sought by employers which can be used in a range of applications. Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree. Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
(1) MKTG100; and (2) A further 45 points RP: MKTG202
Students must attend one activity from each section.
To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.Report writing skills are required for this course. Cover sheets MUST be used on all assignments/essays. Cover sheets in .docx format can be found on the course LEARN site.
Marshall, Greg W. , Johnston, Mark W;
McGraw-Hill Education, 2023.
Print copy or eBook Purchase/RentMcGraw Hill Website: https://www.mheducation.com/highered/product/marketing-management-marshall-johnston/M9781260381917.htmlAdditionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $868.00
International fee $4,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism