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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.
The objectives of the course are:1. Understand fundamental marketing management concepts and theories. 2. Apply these concepts and theories to diverse organisational and market situations.3. Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies.4. Write formal reports relevant to marketing decision making.
(1) MKTG100; and (2) A further 45 points RP: MKTG202
MGMT210
MKTG202
Students must attend one activity from each section.
Richard Aquino
To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Marshall, G.W., & Johnston, M.W; Marketing management ; 4th ed; McGraw-Hill Irwin, 2023.
LEARN
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .