MKTG201-24S2 (C) Semester Two 2024

Marketing Management

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.

Learning Outcomes

At the end of this course, students should have:
1. An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.


(1) MKTG100; and (2) A further 45 points  RP: MKTG202



Equivalent Courses


Recommended Preparation

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 15:00 - 17:00 K1 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator / Lecturer

Richard Aquino


Assessment Due Date Percentage  Description
Marketing plan: proposal 15% Marketing plan: proposal
Marketing plan: report & presentation 45% Marketing plan: report & presentation
Final Examination 40% Final Examination

Textbooks / Resources

Required Texts

Marshall, Greg W. , Johnston, Mark W; Marketing management ; Fourth edition; McGraw-Hill Education, 2023.

Marshall, Greg W. , Johnston, Mark W; Marketing management ; ISE fourth edition; McGraw-Hill Education, 2023.

Additionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.

Course links


Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG201 Occurrences

  • MKTG201-24S2 (C) Semester Two 2024